Product Positioning Test
The Product Positioning is the 'relative competitive comparison' their product occupies in the specified target market. The most general definition of the Product Positioning is: “The position of a product is how the potential buyers see the product”, and is expressed relative to the position of the competitors. In present highly competitive business climate, understanding the dynamics of your market is the first step toward the survival and success of the business.
Product Concept Test
Gateway's variety of concept testing market research design approach can develop precise and specific concept statements for development, testing, screening and segmentation. Here in Gateway Infotech collaborate with you in identifying the product, advertising, or positioning, pricing, or branding concepts appropriately consistent with your marketing strategies. We utilize advanced concept testing research measurement and questionnaire approaches to evaluate the concept strength of brand, advertising, and product concepts using qualitative and quantitative market research methods.
We employ the following data collection techniques for the product concept testing research:
Brand Name Testing
As a well established and well-equipped branding research agency, Gateway Infotech deliver customized brand studies which give direction, insight, and uncover opportunities to boost the competitive position. Gateway offer branding services such as the brand positioning, demand analysis, brand extension, brand identity & image, brand audit, market development, and sales promotion strategies. Through all these means Gateway provide qualitative brand advertising and sales promotional services.
Packaging Testing
The product packaging is the last significant chance to influence the consumers to buy the product. The product packaging must communicate clearly the desired and profitable product image in its form, shape, features, graphics, safety, and copy.
A simulated shelf evaluation is generally involved in this test to ensure that your package stands out and communicates clearly and cogently in the clutter of other competitive products. Consumer quotes from the sedulous and discerning study are greatly valuable to the project team for improving the graphic design and the copy on the package.
Price Testing
To make the best pricing decisions, you do require a comprehensive understanding of the impact of price on the consumer choice. Gateway's dynamic and scrupulous pricing analysis can elegantly help you in determining what exactly consumers are willing to pay for your products. By asking a series of questions about the perceived value of the product at different price points, Gateway analysts find out the high and low range of acceptable prices and the most accepted price point. KPO also devise sophisticated pricing models which involve interactive effects of any changes in the competitive pricing (cross-price elasticity).
