Product Research
Product qualitative research
The Qualitative market research is used to help us understand clearly how people feel and why do they feel so; or for getting an understanding of how or why things are as these are. Samples tend to be smaller as compared with the quantitative projects which involve much larger samples. Depth interviews or group discussions are two common methods extensively used for collecting the qualitative information.
Product quantitative research
The Quantitative Research is a numerically oriented approach for collecting quantitative information, involving the statistical analysis. Quantitative Research is employed to measure that how many people feel, think or act in a particular way. For example, a bank might ask its customers to rate its overall service as either excellent, good, poor or very poor. This will provide pertinent quantitative information which can be analyzed statistically. The fundamental rule with the quantitative research is that every respondent is asked the same series of structured questionnaires containing essentially the closed questions- questions with set answers. The approach is very structured and involves numerous interviews/questionnaires. “Market Research Survey” is perhaps the most common quantitative technique. Quantitative research surveys can be conducted by using post (self-completion), face-to-face (in-street or in-home), telephone, email or web, etc. Techniques.

